Gorgeous Doesn't Care...

Gorgeous Doesn't Care what others are doing.

This ad headline by Jaguar just caught my eye. I love this! It speaks to the fact that we all often get caught in following what others are doing. Thinking we should be doing what the others (often referred to as the Jones)are doing. This happens at home and in our neighborhoods...checking out each others lawns on the nightly stroll around the neighborhood and then beating ourselves us as we return to our own driveways that need to be swept, leaves that need raking and bushes that need the final trimming of the year. And, it happens in our business. Many folks I coach think they need a website that looks like everyone else's.  As I write that it seems obvious that of course, we don't want our website to look like everyone else's and yet....we start from there and gravity seems to pull us back to the safe place.

Gorgeous Doesn't Care....Be different, Stand out, Be remarkable (as Seth Godin's book, Purple Cow challenges us to do and stay tuned for the new "The Big Moo" book)then you won't be worrying about the Jones', the Smiths' or the Jobs' or Gates' for that matter.

Tom Peters has a fabulous website.  He is passionate about Innovate or Die! Just read one of his power point presentations that he posts on his blog. You may not understand every slide and you will so get the message that not daring to be gorgeous - well, it's the kiss of death for a business.    Dare to be Gorgeous and Attract Attention!

-L