Joyful Business Travels - ICF
Hello!
It's been a while since I have blogged this month. The ideas have been there but the focus has been on followup from my recent travels to workshops and conferences. Finally...I can give you the lowdown...(thanks to those of you who have been checking in!)
The Joyful Business Guide system was featured at the recent International Coach Federation bookstore in Long Beach, California. Their
bookstore is pretty large considering most coaches are huge learners and book fans. You can see the photo - yes, that's my stuff right next to Seth Godin's The Big Moo book! Cool...a brush with creative fame!
Getting your book and products into a conference bookstore can have a lot of benefits! The most obvious benefit is sales. The side benefits are the credibility and exposure you receive. I had a lot of collegues remarking on the Joyful Business Guide and all the products for sale. We did have a nice "chunk of real estate" versus having just one book stack since I had so many different cards, CD's and workbooks. I know Iitcreated a lot of conversation about possibilities of future sales of products, joint ventures and several coaches who are interested in licensing the program as well. (all coming soon!) Actually if you are interested in the Licensing the Joyful Business Guide and using the system with your clients, go ahead and drop me an email and I'll let you know about an incredible offer I have for you to help me pilot the license program in 2008 AND you will really get a lot of return getting in on the ground floor!)
I was also personally pleased to be able to hug my coach in person! Here's a photo of me and my coach,
Andrea Lee. For those who don't know Andrea (there may be a few!) she came all the way from Calgary, Canada and is know throughout the coaching land and the guru of Multiple Streams of Coaching Income - which basically means - how to shift your business from only individual coaching into other ways of reaching clients that create multiple streams of income while providing cost effective programs and products. You reach more people with your message and make more money in the process. Win-Win. In fact, if you don't have her book, Multiple Streams of Coaching Income - I highly recommend it! I personally have highlighted and tagged almost every page in her book, Money, Meaning and Beyond. Her books and products break the concept down into simple steps, easy to understand philosophy and she has a great sense of humor that brings joy to the discussion!
Here is another photo at the author signing.
That was kind of a big deal. I felt, oh, so official and all....and also worried that I'd be sitting alone at my table! Fortunately I was surrounded by some fun fans AND I was even serenaded (yes, as in sung to!) by a group of my Atlanta coaching friends - it was all I could do not to cry at my table with the love and support shown by my friends.
Watch for another blog posting soon on tips for Exhibiting and Displaying at Conference Bookstores!
With joyous gratitude,
Laura


