Archives: February 2010

Practical Strategies for Shifting the “I’m Not Enough” Gremlin

It happens to all of us small business owners. Things are hopping along in our businesses: we are growing our lists, increasing our visibility and attracting new clients, and then suddenly… BAM! The gremlin inside you starts whispering sweet nothings, accompanied by a dull ache in your stomach or a tightening of your throat.

“You’re not really doing it right.” “What you’re doing isn’t enough…it’s not good enough, big enough, powerful enough or thorough enough.” “What are you thinking? Do you really know what you are doing?” and the “See what she’s doing…you’re just not doing it right/fast enough/making enough money”….

What starts out as a quiet question suddenly moves to a slow simmer, and then if not kept in check, it’ll rise to a full boil! The voice impacts our sleep, our creativity, our confidence, our ability to think clearly, and our willingness to take action. It’s usually thoughts running rampant through our minds, but it’s also accompanied by a variety of signals from our bodies: headaches, the inability to stay awake at our computer in the afternoon, upset stomachs, constriction in our throats, shallow breathing. And if not paid attention to, then it’ll go into the form of a cold, a sinus infection or some other physical symptom which finds a toe-hold in our bodies.

Everyone, business owner or not, has some versions of this destructive self-talk. From working with 1000’s of creative, heart-centered entrepreneurs, I know that we are often even more susceptible to this. We’re sensitive to the energy around us, we’re thoughtful and respectful of others, and we are often feelers. For passion-based business owners who want to transform lives, it’s important to acknowledge this mindset dance.

It’s even more critical to your success and business growth that you know how to deal with this common business ailment –before it gets out of control. Here are my seven favorite tools for creating awareness and shifting your energy quickly:

1. Morning and Evening Journaling – This doesn’t have to involve pages of witty writing. A simple list of what’s happening and how you feel will do. This reminds you to check in with your mindset, thoughts and emotions. Creating awareness of what’s going on for you twice a day will reinforce the importance of checking in with yourself. The awareness alone will create shifts in your energy and ability to shift into a more life-enhancing place if you need to. I journal every day (especially at Creative Bagel Time), and I find these journaling pages can be especially helpful reference tools for a check-in and attitude adjustment in the future.

2. Conscious Breathing – Whenever you notice that you feel anxious and the gremlin is having a chat party inside, just the simple act of breathing consciously can help shift your energy. Consciously and in a relaxed way (not forced) -- breathe in to receive, and breathe out to release. I do this with my clients quite often at the beginning of a teleclass to help them get present and be in our virtual space together.

3. Exercise – Ask your body what it really needs. My body needs exercise, stretching and movement every day. Just moving your body will move your energy and get you out of your mind and back into your body so you can access all of you – not just your relentless analytic side.

4. Guided Visualizations – I find sitting in quiet meditation difficult, so I’m a big fan of guided visualizations. I have all different types loaded on my iPod. I will often take a break in the middle of the afternoon and listen to my angels, take a guided imagery walk to my favorite peaceful location, or just relax listening to positive affirmations about my body. It’s enough to shift my energy and reconnect to my creativity and that possibility-energy.

5. Nap - Sometimes, especially when I’m going through a big growth phase in my business, I find I need more sleep. I’ll get sleepy in the afternoon, and my gremlin goes crazy with the thoughts that I’m procrastinating, and I need to do more, and…. And I’ve learned to trust that I often just need a 15- or 30-minute nap to recharge. It’s like my body needs to keep up with my new expanded sense of self.

6. Business Girlfriends – Science says that women connecting to other women releases oxytocin. This feels good! Know which business girlfriends you can give a “911-call” who will let you share your gremlin thoughts. You’ll feel good releasing, you get great chemicals to support a feel-good mood, and your friend will let you know how fabulous you really are. A true win-win. Just make sure it’s a supportive friend who understands you, and you can reciprocate!

7. What Would Your Business Goddess Say? This is one of my favorite exercises for women entrepreneurs. We don’t often relate to being the CEO of our business, but we can step into the identity of a Business Goddess – even if just for a moment. When you look at your business, project, or situation from the place of being a business Goddess – suddenly your perspective will shift and new ideas, new opportunities or new ways of looking at it will emerge.

Keep these Energy-Shifting and Gremlin-Busting strategies posted in your office so you can quickly refer to it and shift back into your graceful powerful and creative self!

En-joy!

Laura

 

If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business, http:/www.joyfulbusiness.com I would also appreciate it if you'd send us a copy for our media files. ©Copyright 2010. All rights reserved.

Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business. If you are ready to shift your marketing and mindset for more success with joy and ease, get your free report: Business Attraction Success Kit

Reaching Business Goddesses Around The World!

BusinessGoddess This has been an exciting couple of weeks!  The Business Goddess Manifesto, an inspirational affirmation, was truly divinely downloaded through my work with women entrepreneurs embracing their feminine power in business.

It's been exciting to see the Business Goddess Manifesto travel around the world and become a part of women business owner's lives. Over 900 women entrepreneurs have downloaded the Manifesto!

 I've received stories of women in Costa Rica who are inspired as a result of reading their Manifesto daily, a women in Venezula is translating it to Spanish for her commmunity (she's going to share it with me & I'll share the Spanish version with you, too!), women in all types of businesses are using it at meetings with their partners, posting it in their offices, and creating daily rituals to align with their own natural "graceful power". I've received stories from women who have shifted into hope, possibility and positivity.  From there - anything is possible!

Do you have your Business Goddess Manifesto? I've included a 5-part ecourse to give you ideas for how to keep the energy alive each day!

How are you using your Business Goddess Manifesto?  I'd love to hear from you how it moves you, shifts your energy, what your daily ritual includes, or photos of where you have it posted!

En-JOY!

Laura

6 Ways to Package Your Services, Products and Knowledge So You Make More Money in Less Time

One of the most important intentions in your business, even in passion-based business like yours, is to make a profit. Yes, you want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. This is part of the holistic model of success.

The secret is to look at how you can bring your creativity into your pricing and services so that you make more money and give more value with out taking so much of your time that it starts to drain your energy. You want to look for energy-enhancing business models!

I recently had a new Platinum client who was resisting this idea. She loves her clients and didn’t want to become so expensive for her clients that she was no longer accessible to them. The thing is she also told me how she is running all over town delivering her services. An hour there, 45 minutes there and she’s booked up solid. Sounds great until you get inside and realize that all this running around is taking a toll on her physically – her energy is way down (which impacts her enthusiasm, confidence and creativity) and physical symptoms were screaming at her to “pay attention.”

Don’t wait until your body rebels! There are ways of serving a variety of client needs while serving your need to develop a financially sustainable and flourishing business – all without depleting yourself physically, spiritually and energetically.

Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

Strategy #1: Offer Options with Your Time

The idea here is to offer three ways a client can work with you - a small investment option, medium option, and top of the line option. Clients love choice. If you tell them that you have one price or one package, they will often not take it because the question becomes “Do you want this service? Yes or No?” With three options, the clients have a choice. The question becomes “Which one would you like?” This is a totally different question which will lead you to more clients. You’ll also be surprised at how many people will take the top of the line or premium option. This is a great way of stretching into new pricing options that might have been higher than you were used to charging.

Strategy #2: Package Your Process

Potential clients like to know that you have a process. It helps them to know what to expect from you so they can get their arms around the commitment. Most of all, it gives them confidence in you. When you share that you have a process, they trust that you know what you are doing. Funny thing is…they don’t really care about what your process is – they really care about the results for them. They just want to know that you have a system for what they are going through. For example, you may offer a six-hour package where you take them through five steps that will change their life or business. Or you may have a 90-day program or a four-week series. When you package your process, you will get more and better results from your clients as well. It creates a win-win. Your clients get more value and better results – and you get clients with amazing results – which feels great!

Strategy #3: Create Products From Your Process

Have you determined your five-step process? Now is a great time to put it into a workbook, an e-course or create an audio series. Some people may want to just buy the product and apply the principles or tools themselves. You’ll be surprised by how many people will buy the product and still want your help in taking them through the work. They need the accountability and partnership for success!

Strategy #4 Create A Membership Program

You attract people to your services who are at different places in their buying process. Many people want just a taste of what you have to offer. Maybe they are new business owners and aren’t quite ready to invest in an entire coaching package with you, or they are just new to your services and want to experience more before they invest in a full program. Offering a membership program is a way of creating a community of these similar clients and giving them a taste of what you offer. You’ve seen examples of free membership clubs like Starbucks, an Amazon Prime Account, or airline frequent flyer mileage programs. Then there’s the small fee membership club that for $24, $47 or $97 a month they can join your membership club and get access to certain services. For example, you could offer a group teleseminar and then mail the audio CD and transcript to them each month. It’s a great way to get them in a relationship with you and usually on ce people experience your magic – they are going to want to upgrade and they’ll want more from you.

Strategy #5: Offer a Continuity Program

A continuity program is typically a long-term relationship where clients consistently get to work with you in a variety of ways. It’s often offered over a year. You can package together products, ebooks, audios, teleclasses, transcripts, online forums and even in person retreats to create a program throughout the year. For an example of one of my past continuity programs, visit http://www.joyfulbusiness.com Review the program for ideas on how you can design your own program. I’m not just trying to get you to my information page, (wink) I’m offering up my program as a model or template for what you could create for your own continuity program. Remember - don’t copy anyone’s program exactly, and you can use other programs as a springboard to design your own unique offering.

Strategy #6: Premium Programs or Platinum Style Programs

Look around you and you’ll start to notice how often the word “Platinum” shows up to describe an upscale or premium offering. Delta Airlines and their Platinum program comes to mind for mega flyers. A premium or platinum style program is ideal when you are ready to scale back your hourly work and create a premium program (with a premium price tag) for more one-on-one work, special retreats, or small group coaching. There are some of your clients who are ready for this type of intense work. The greatest reward is that the type of clients who come into this program are usually very committed to their success. Again, it’s creating a win-win program. They get flourish with big results, and you see the impact of your work! Every time a client commits to this type of program with me, just the power of this big commitment within themselves creates a jump in their business, new clients, a big PR opportunity or other major success.

What ideas has this article sparked in you for your business? Pay attention to your inspired energy. That’s where you want to start. Don’t try to do all these ideas at one time. Pick one idea and focus on it for the next 90 days. Clear, focused energy is powerful creation energy!

En-joy

Laura



If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business, http:/www.joyfulbusiness.com I would also appreciate it if you'd send us a copy for our media files. ©Copyright 2010. All rights reserved.

Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business. If you are ready to shift your marketing and mindset for more success with joy and ease, get your free report: Business Attraction Success Kit


Free Joyful Business TeleEvent! The Real Secrets for Platinum & Premium Program Success

If you're thinking about adding a Platinum or Premium program to your own business (and adding a significant source of income to your business), then you won't want to miss my upcoming FREE teleclass, The Real Secrets for Platinum & Premium Program Success on Thursday, February 18, at 2pm eastern / 11am pst / 7pm UK.

In this teleclass, you'll learn:

    **What platinum style and premium programs are and how they are different from your regular services
    How you know if you are ready to offer a premium experience

**What you MUST have in place before offering your program (or you'll launch and no one will notice - talk about frustrating!)

**What they don't tell you in training schools, which keeps your business small and unprofitable and keeps YOU feeling like you are running on a hamster wheel!

**The top mistakes service professionals make when launching a new premium group program or private coaching experience

**The 3 secrets driving your potential premium level clients, which you need to know in order for them to feel confident in engaging you at higher financial commitment

Join me for this inside look into Platinum and Premium program world:

Thursday, February 18: The Real Secrets for Platinum & Premium Program Success
Time: 2pm eastern/ 11am pst / 7pm UK

Click to read more and to sign up now!

This is a free teleclass, and you won't want to miss this inside look into the world of platinum and premium programs.

I look forward to busting the myths floating around on the Internet about premium and platinum programs! And giving you the REAL truth about these programs and how to run them successfully.

EN-Joy

-Laura

PS: I'll also give you a peek into my own SpiritRICH™ Private Platinum program. I only have enough room in my business for one new client, so this isn't a hard sell teleclass. You'll get plenty of content, and for the right person who is ready to step into her business success in a big way, you'll get your questions answered!

Laura On Heart Beat - Internet Radio with a Pulse

Listen in to this great radio interview with Julie Cusmariu, Life Coach, Intuitive, and Host of Heart Beat. We discussed how you can align yourself with joy in your business.

You’ll find out:  

• How to have a business filled with holistic success – joy in every direction! 
• What it means to run your business like a Business Goddess! 
• What coaches and consultants, and other service professionals,  need in your business to get through the limit of your hour-to-hour services to make more money while still loving their business
• What is your Upper Limit of Success? Is it holding you back?
• Are you stuck in the “pre-paving your success” gap? What to do?

 

En-Joy

Laura

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Laura Howard West

Laura Howard West is a certified professional coach, writer, speaker and the President and Chief Creative Officer of The Center for Joyful Business. She is the creator of The Joyful Business Guide™, a business attraction system blending law of attraction principles with smart business designed for solo-entrepreneurs and business owners.

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