Archives: April 2010

Free Teleclass: Yes, You Can Create Powerful Sales Pages With Ease, Authenticity, and Heart

Does the thought of creating sales pages make you shudder?

So much so that you don’t even create a sales page? You just put some information about your product or service up on your website and hope people are compelled to buy it? (This works fine for catalogs where you are buying "stuff," but it doesn’t work well at all for transformational products and services.)

Maybe you dread the process of creating a sales page and feel confused about what to put on your page – wondering all along if you are either "selling your soul" in your marketing or "not embracing selling enough." And you worry you won’t be successful in selling your products or enrolling in your programs. What a catch-22! D- if you do or D-if you don’t!

Or perhaps you’ve made peace with creating sales pages, but you feel exhausted just thinking about all the components and wish you just had a system and a checklist to make it easier and faster!

What is a conscious, spiritual entrepreneur who wants to change the world to do?

The problem is that most heart-centered entrepreneurs feel that sales pages are, well, too sales-y. Too masculine. Too in-your-face. Not in alignment with the passionate, purposeful business owner you are.

It doesn't have to be that way. In fact, I am committed to a way that combines being conscious with being practical. Join me for my newest, FREE teleclass:

Yes, You Can Create Powerful Sales Pages
With Ease, Authenticity, and Heart.

Tuesday, May 4
1:00pm eastern / 10:00am pacific / 6:00pm UK
REGISTER NOW

 In this teleclass you'll learn:

  • What is possible for you when you embrace creating heart-based sales pages for the sake of helping your potential clients - sales pages that work are no less spiritual than slapping up your information and playing small. In fact, I'd say that playing small and NOT learning how to create sales pages with integrity is not coming from your divine power.
  • 5 traps that heart-centered entrepreneurs fall into which stop you from even creating a sales page or creating ones that are boring, lifeless, and small and that don't attract clients or make you money.
  • How your Feminine Qualities can actually help you create a "kick-skirt" sales page - it's not all about the traditional masculine in your face and aggressive sales tactics.
  • My biggest secret for jump-starting your sales page creation process to put YOU on a successful path
  • 3 Things You Can Do Right Now To Get Better Response from Your Sales Pages - all with integrity and heart!
  • A new product I've created about Creating Sales Pages that …. and this is true… my clients begged me to create! (Literally, over and over they said, "Laura, please create a checklist for a sales page…please tell me how to do this!") You'll want to hear about this as I'm offering a special launch pricing and bonus classes! Imagine the sales page process being easy and even fun!

Register Now and Join me and other heart-centered entrepreneurs to shift into your power in your business - starting with sales pages!

FREE Teleclass:

Yes, You Can Create Powerful Sales Pages
With Ease, Authenticity, and Heart.

Tuesday, May 4
1:00pm eastern / 10:00am
pacific / 6:00pm UK
REGISTER NOW

What if creating sales pages was not only easy, but a delightful way to connect with your potential clients and give them access to the products and services you've developed to help them? That's how I approach my business, and I want to share more with you!

I look forward to "seeing" you on the 4th while I show you just how easy and delightful it can be!

EN-Joy

Laura
 
P.S. You won't find this type of "spiritual meets practical" marketing information anywhere. Which means you can sell your programs and products and bring your message to the world in a bigger way. And isn't that why you're a heart-centered entrepreneur in the first place?

Just Let Go

If you are like me, as a woman entrepreneur I know there are times in your business or in your life when you get yourself in a bunch, you start going in circles, chasing your tail, second guessing, doubting…. It still happens to me but with practice it doesn’t happen as much anymore.  I can get myself out of the “tailspin” quicker and usually with more grace. 

Letting-go-of-butterflies There are times where people have told me over the years. “Laura, just let go.”  Let go.  Let go and what?  Note:  If someone is telling you to let go – that means you are holding on tight.  It can be hard to just let go.  There needs to be a second part to “let go and ….”.   And then what do I do? (I know, you enlightened souls will say…let go and just be….but sometimes when you’re “in it” you need a more specific redirect). 

So here’s mine…( I share it so that it might help you..should you ever find yourself in the need)

Let Go AND…

*Stop Doing what you are doing

*Do Something Different

*Breathe – In and Out

*Do the Opposite of what you think you’re *supposed* to do

*Do Something Crazy, Fun, or Creative

*Go for a walk, take a nap or a shower (my 3 favs – insert yours)

*Ask your Higher Self:  “What would ______ Do” (I’ll ask Jezzie - she’s my Spirit Doll)

*Do what you think you can’t possibly do

*Take a Step and Lead

*Love Yourself

I hope this list will help you …in those moments when you need to let go and….

En-JOY!
Laura

Does Everyone Love You, But They Don't Buy From You?

Do you find that your readers, fans, friends, colleagues, audiences love you, and yet they aren't buying from you? How frustrating!

It's a common hurdle you face as a heart-centered business owner growing your business.

The good news is that you are getting their attention. You are getting feedback about your great content. You are connecting! Now, you need to work on confidently educating, inviting in, and being relevant with your offers.

Here are the 4 most commons traps why your people aren't buying from you even though they love what you are up to:

1. Do they even know how to work with you?

This might seem like a silly question at first, but really I have to ask the obvious - Are you making offers and inviting people to work with you? I often see heart-centered entrepreneurs putting out lots of content, great resources (for other people), and yet they NEVER mention how their fans can work with them. These days it is all about building trust, rapport and relationships first… AND you also need to let them know how they can work with you.

Sometimes it's just a simple education process. If you don't tell them, then they don't know that you have a product that will help them. They may not realize that you can work virtually over the phone and, therefore, you can work with clients all over the world. They may not have read through your entire website to know that you offer one-on-one coaching and consulting in addition to your programs.

Don’t assume your market knows what you offer and how they can work with you. You have to tell them – each and every time.

2. You are so joy-focused that you avoid the pain.

I hear from many heart-centered business owners, especially women, that they don't want to talk about the negatives, and they don't want to market from pain. They just want to focus on the positive and the possibilities. Hey, my whole business is wrapped in the virtue of joy, so I get it! And here's what I have learned. Only talking about joy doesn't work very well. You'll be frustrated with very little success and, quite frankly, it isn't really doing a service for your clients.

What if your doctor only came from a place of positive and possibilities? Imagine going to the doctor because your throat hurts, and you have a slight fever and a headache. You don't know if it's the flu, allergies, strep throat or something else. The doctor doesn't focus on the negative or the pain. So, he just talks about the possibilities of you feeling vibrantly alive and recommends these fantastic vitamins! Wouldn't you be appalled, angry, frustrated and maybe even want to turn him in for malpractice?

You have to talk about the symptoms and the pain so that you both can agree on what your client's problem is. Then your potential clients know you understand them. Then you take them to the hope - the vision - the dream - and YOUR SOLUTION! (which is full of joy!)

3. You aren't owning your excellence and expertise.

"Don't brag! Don't be too big for your britches!" And the one my parents used a lot: "You're really full of yourself, aren't you!" (with a tsk, tsk for added emphasis).

These words were meant to protect us when we were small, but now these are the very beliefs that will keep trigger shame and guilt and hold you back. These beliefs will keep your business small. You won't help as many people if you market with these beliefs in mind. This is a tough place to be when you are an entrepreneur in a service profession where you need to promote yourself to get clients and make money.

It's imperative to your success and your client's potential transformation that you shift your beliefs to ones that are life enhancing and focused on business expansiveness. Your clients need you to own your excellence and expertise powerfully and confidently. When you do this, your confidence givesthem confidence in you and your services. You can own your career experience, PhD, certification, success in a way that is authentic, in integrity and full of graceful power.

4. There is no reason to buy right now.

Once I was in a workshop with a famous author and psychic intuitive. It was a truly transformative weekend. There were probably 30 of us who were loving the experience and our new-found power. At the end of the workshop, she told us how we could work with her in various programs (yay - see #1), but then she said, "There's no pressure; we're here. Whenever you want, just contact us".

Now I know she didn't want to manipulate us or put pressure on us to buy now, but there is a better way. First, she could have given us the forms in our hands, and several of us would have gladly signed up because she would have made it easy. She could have given us an incentive or bonus to sign up, and she would have saved marketing time and effort because we'd gladly sign up now. Since there was no reason to buy now - I didn't. I meant to do it when I got home, and, well, now it's a year later and I haven't gotten around to it.

We both missed out.

The same is true when you offer a product or service online. If it's always available, then why should they buy from you right now? They'll do it... someday. Hopefully, you won't be out of business by then.

Looking at these four areas ask yourself, "If I were being a courageous, committed business owner, what would I step into boldly?"

You'll amazed at how little steps into these important areas will bring new clients, income and opportunities - which means you are making a bigger difference in the world!

En-joy! 

Laura


If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business,www.joyfulbusiness.com. I would also appreciate it if you'd send us a copy for our media files. ©Copyright 2010. All rights reserved.

Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business.

Declare yourself Queen of Your Own Life in a LIVE Virtual Crowning Party

Cindyandkathy I love sharing with you innovative opportunities for heart-centered, spiritual entrepreneurs, so I’m particularly excited to invite you to participate in the first ever Virtual Crowning Party - celebrating women everywhere! Join actress Kathy Kinney (best known for her iconic role of Mimi on The Drew Carey Show) and her best gal pal of more than 35 years, Cindy Ratzlaff, founding partner of Supreme Social Media, Ad Age Marketing 50 award winner and Forbes “Top 30 Women Entrepreneurs to Follow on Twitter.” 

You may have seen Kathy and Cindy on Good Morning America on April 1st ~ Now is your chance to join them for this Crowning Party Extravaganza!

On May 5th at 3:00pm EDT, thousands of women will attend a free virtual party with Kathy and Cindy to celebrate the publication of their new book, Queen of Your Own Life: The Grown Up Woman’s Guide to Claiming Happiness and Getting the Life You Deserve.  They will share the secrets to becoming Queen of Your Own Life and literally place the crown firmly on your head!  AND, like any great party, there will be prizes galore for all attendees. 

Register at http://supremequeenbook.com

All attendees will be entered into a drawing to win some amazing gifts! You may be one of the lucky 10 registered guests to receive a beautiful Purse Holder, or one of the 15 that will enjoy Queen of Your Own Life limited edition ‘amazing grace’ fragrance set, or who knows, maybe you will be recording your next video with a Queen of Your Life branded Flip Mino Digital Video Camera!

I am honored to be participating in this global crowning party by giving away Secrets to a Successful Joyful Business Free Audio Gift Package for Heart-Based Entrepreneurs Who Want to Enjoy More Spirit, Joy and Prosperity!

I am very proud to contribute with my top expert colleagues: JJ Virgin, Ali Brown, Alexis Neely, Star Ladin, Linda Black, Francine Allaire, Lynn Pierce, Tamara Monosoff, Michele PW and more.

Seating at this party is free, but limited, so don’t delay.  Reserve your place right away and get immediate access to a royal treasury of free gifts! Register at See you at the party!

Register at http://supremequeenbook.com

EN-Joy

Laura

Spirituality Marketing - Second Chance to Grab your Free Spot!

Great news! If you didn't make Suzanne Falter-Barns' freebie call on why spiritually oriented businesses don’t make more money you have a second chance!

A WHOLE HECK OF A LOT OF FOLKS were there, (more than 2500 signed up!) hanging with Suzanne and her panel of experts, exploring how to create more $$ in anyone’s spiritual businesses.

It was a sizzling call, but no worries if you couldn’t make it.

Suzanne’s going to present the VERY SAME CALL all over again! You can listen this Saturday, April 24 at 1:00PM ET/10AM PT.

http://ow.ly/1zJVf

If you didn’t get on the first time, you’ll get all the same juicy content as before. And this time with the leisure of a Saturday to relax and enjoy the call.

Here’s the scoop:

If you’re NOT making all the money you could make from your spiritually guided business …

If you KNOW something is wrong in your psyche, your spirit, your energy … SOMEWHERE … that really impacts your business

If you KNOW you’re meant to step up to a higher calling and lead from the heart, and you know you need guidance to make more money doing this …

… then we’re here to help. Because not enough spiritually-minded entrepreneurs make the money they want.

So what’s up with that?

Suzanne asked in a team of her favorite spiritual marketing experts in for a powerful panel discussion. That would be Mark Silver of Heart of Business, and abundance psychic Andrea Hess of Empowered Soul. Plus my partner, Jeffrey Van Dyk, and Amethyst Wyldfyre – my favorite shamaness who knows how to move your energy around your business.

Here’s some of what they covered:

  • Energetic blocks YOU may have that keep you stuck financially
  • How to make offers that come from the heart … not just your concern for your bottom line
  • Why so many spiritual marketers just aren’t making the money they want (Hint: It’s not the economy!)
  • Some vibrational ‘secrets’ to manifesting … and why it works better for some of us than others
  • A great process for connecting directly to your own spiritual guidance

    … and much, much more

In this special 90-minute free call, Suzanne and her buddies get to the bottom of the mystery! So don’t miss it, OK? And yep, you’ll get the recording link as soon as the call ends.

Join this special encore presentation of this call on Saturday, April 24 at 1:00PM ET/10AM PT

http://ow.ly/1zJVf

EN-Joy

Laura

DARE to Live Your Dreams, Passions & Indulgences

This can be the year you take your Joyful Business to the NEXT LEVEL!

Join me and Francine Allaire, Founder of The Daring Woman™ and The Daring Woman™ Global Alliance for a Free, Yet Priceless Teleseminar.

What You Need to Breakthrough to the Next Revenue Level
in Your Passion-Based Business!

Tuesday April 20th, 2010
5:00pm Pacific / 8:00pm Eastern

You’re a passion-based entrepreneur, which means you’ve created a business you love, that feeds your soul, fuels your passion, and gives life to your purpose.

And for that business to be viable – to *really* make a differenceitand you need to be profitable. What most entrepreneurs don’t understand is that there are revenue plateaus. You reach a certain level. You stay at that level.

At any level you can’t keep doing the same things you’ve been doing and expect to double your sales results. TThere are only so many hours in the day.

During this information-rich session, you will learn the essentials to breakthrough to the next revenue level in your passion-based business." with Laura's sentence below: "During this information-rich call, Francine Allaire will interview *yours truly* as I share with you the essentials you need for you to breakthrough to the next revenue level in your passion-based business.

This event is NOT to BE MISSED! Easy, FREE Registration yet priceless information. Don't worry if you can't make the call live, there will be a recording. But you must register first!

For more information or to register:
http://www.thedaringwoman.com/teleseminar/laurawest.htm

FORMAT: Simulcast! (Attend via Phone or Webcast - It's Your Choice!)

I’m giving a Special Bonus Gift to The Daring Woman Success Circle Members – SECRETS TO A SUCCESSFUL JOYFUL BUSINESS AUDIO GIFT PACKAGE which includes:

* Immediate Access to my 3 Favorite Teleclasses Audio Recordings (not available to the general public)

**The Key to Thriving in Any Economy- Isn’t What You Think!

*** My 5 Most Powerful Law of Attraction Strategies to Help You Create the 6 Figure Business of Your Dreams

**** What You Need to Know about Money, Marketing and Spirituality

Get access to My Special Bonus Gift by joining The Daring Woman Success Circle for only $57.00 for an entire year. Plus you’ll have access to a complete audio library of 40+ Interviews with Success Experts and Special Bonus Gifts from other Success Experts just like me valued at over $1,000.00.

For more information or to Join The Daring Woman Success Circle click here:
http://bit.ly/DaringExpertLaura

Don’t let your busy schedule prevent you from joining us on Tuesday April 20th at 5:00pm Pacific / 8:00pm Eastern.

I hope to “see you” on the call. Francine and I invite you to Take on THE DARE together.

EN-Joy,

Laura

Business Goddess Marketing Tip #7: Women Don't Flourish Alone

BusinessgoddesseditBusiness Goddess
Audio Marketing Tip Series

Helping you market
like a Business Goddess...
from the inside out

I hope you've enjoyed the Business Goddess Audio Marketing Tip series - my free gift to you to help you market like a Business Goddess - from the inside out.

Today's Business Goddess Audio Marketing Tip is women don't flourish alone.

Business Goddess Marketing is not just about the actions you take, but connecting to that deeper power inside that leads great marketing actions.

To listen now, visit http://www.joyfulbusiness.com/audiotip/tip7.html

EN-Joy

Laura

Business Goddess Marketing Tip #6: Systems = Freedom

BusinessgoddesseditBusiness Goddess
Audio Marketing Tip Series

Helping you market
like a Business Goddess...
from the inside out

Welcome to the Business Goddess Audio Marketing Tip series - my free gift to you to help you market like a Business Goddess - from the inside out.

Today's Business Goddess Audio Marketing Tip is that a Business Goddess knows that systems = freedom.

Business Goddess Marketing is not just about the actions you take, but connecting to that deeper power inside that leads great marketing actions.

To listen now, visit http://www.joyfulbusiness.com/audiotip/tip6.html

EN-Joy

Laura

Business Goddess Marketing Tip #5: Are You Sure Your Clients Know How They Can Work With You?

BusinessgoddesseditBusiness Goddess
Audio Marketing Tip Series

Helping you market
like a Business Goddess...
from the inside out

Welcome to the Business Goddess Audio Marketing Tip series - my free gift to you to help you market like a Business Goddess - from the inside out.

Today's Business Goddess Audio Marketing Tip is about if you're sure your clients know how they can work with you.

Business Goddess Marketing is not just about the actions you take, but connecting to that deeper power inside that leads great marketing actions.

To listen now, visit http://www.joyfulbusiness.com/audiotip/tip5.html

EN-Joy

Laura

Business Goddess Marketing Tip #4: How To Really Attract Clients Who Want to Work With You

BusinessgoddesseditBusiness Goddess
Audio Marketing Tip Series

Helping you market
like a Business Goddess...
from the inside out

Welcome to the Business Goddess Audio Marketing Tip series - my free gift to you to help you market like a Business Goddess - from the inside out.

Today's Business Goddess Audio Marketing Tip is about how to really attract clients who want to work with you.

Business Goddess Marketing is not just about the actions you take, but connecting to that deeper power inside that leads great marketing actions.

To listen now, visit http://www.joyfulbusiness.com/audiotip/tip4.html

EN-Joy

Laura

My Photo

Laura Howard West

Laura Howard West is a certified professional coach, writer, speaker and the President and Chief Creative Officer of The Center for Joyful Business. She is the creator of The Joyful Business Guide™, a business attraction system blending law of attraction principles with smart business designed for solo-entrepreneurs and business owners.

Subscribe to this blog's feed

 Subscribe to this blog's feed

Or, simply enter your email address and get our posts delivered directly to your inbox:

Delivered by FeedBurner