As a women entrepreneur you probably have in your business vision to be well-known in your industry and to easily attract clients and opportunities to speak, write and contribute; I call this being a Go-To-Goddess.
Being the Go-To-Goddess means having enough confidence in what you offer and how you change people's lives so that you are at the top of the list for other people to recommend you for clients, to the media, and to their colleagues for joint ventures. Getting to the Go-To-Goddess level means it gets easier to attract clients and opportunities. But to get there, you have to commit to 5 things.
1. Take a Fresh and Powerful Stand
You can't play small. This isn't a time to do what everyone else is doing. Quite frankly, the world/Internet/marketing has changed so much that doing what everyone else is doing will kill your business.
This isn't a time to hide. You have to tap into your confidence, your inner strength, and your knowing that what you offer will make people's lives better. And be willing to write and speak about it in a way that grabs their attention by your unique style and claim.
If you are not writing, speaking, or using video or audio, then how will people find you? If you are using these marketing strategies but you are doing what you were doing three years ago, then your business will certainly disappear. It's time for deep listening to your tribe and to take a stand for your service and how it will truly address their problems and change their world. (Yes, change their world - it needs to be that bold of a claim!)
2. A Very Specific Tribe
I'm talking about a group of people who are flourishing, engaged and are actively interested in what you stand for. Who are these people? What do you know about them? What do you need to find out? The more specific you can be about who your services are for, then the more of an impact you can have with your marketing efforts. (Big fish-small pond still works.)
To take this further, you want to develop a sense of what your tribe wants, their problems, dreams, aches, and pains. What are their buzz words? What do they hate? What do they love? How do you fit in?
3. Multi-media Approach to Creating Your Go-To-Goddess Brand Mystique
You can't just send a few emails and expect people to flood into your business. The world is so fragmented and, quite frankly, tired so that you have to use 10 ways to reach one person.
Example: You offer a teleclass and market with an email, a blog post, a Facebook event, a YouTube video tip, Tweet, preview teleclass, and an affiliate program. It's not that people will see you everywhere – they just need to see you. You don't know which is their favorite way of getting information. You need to use more than one or two or three ways to reach your tribe.
4. Offer Compelling and Clear Packages, Products and Programs for Your Tribe
People want choice. They want a DIY Starter Kit, some want a little guidance, many want a lot of information, and some want you to help them put the information into place. You want to be creative with the types of packages you create to address your tribe's needs and wants at the level they are.
For example, in my business for women entrepreneurs I have beginner entrepreneurs who are just starting or dreaming of their businesses. They need lots of inspiration and ideas on possibilities. My seasoned clients have been in the trenches a bit and need information, knowledge, and wisdom for how to keep going, how to run their businesses better and more how to's. My mature business owners need inspiration for the next evolution of their business and bigger business knowledge about leverage, scalability and managing business systems and money management.
You can't offer a one-size-fits-all program. In this economy, people are buying, but they are buying cautiously. They want to know that what you are offering will truly help them.
5. Relationship Building is Queen
To be the top of mind Go-To-Goddess, you need all these in place -- and then always remember that it's about the quality of the relationship. Are you reaching out to your clients and your colleagues and letting them know what you are up to? Are you inviting them into your business to collaborate, to be a client, to help them in some way?
You have to give what you most want to receive, and it starts with you valuing the relationship. You can't hide in the ivory tower and watch your computer ka-ching all alone. You need to reach out and talk, connect, speak, and most of all listen to what your clients, the media, and what your colleagues want and then take the inspired action to deliver.
Being a Go-To-Goddess doesn't just happen. You need to be conscious, take inspired action, and build relationships. And with this powerful energy, you can change the world.
