Archives: August 2011

Goldilocks Your Marketing

Little Blond Girl (goldilocks) with a load of books (reasearching marketing)

Once upon a time there was a little girl named Goldilocks, and she was searching for just the right form of marketing.

One day as she was walking through Internet Woods, she came across a lovely looking cottage. "Hmmm," she thought, "maybe I'll find my marketing secrets in there."

So into the cottage she went, and there were three chairs. Goldilocks immediately went to the first one, a big, hard-backed straight chair. She tried it out, but it was too hard, too masculine, too smarmy.

Goldilocks grimaced. "Yuck. This chair doesn't feel right. It's too hard, and I feel like I'm shoving my products down my customers' throats!"

Unyielding chair

VERY Comfortable lounge chair

She went to the next chair, a nice, soft easy chair. While it was comfortable, Goldilocks realized she had sunk so low into the chair that she wasn't doing any marketing at all. She made another face. "This chair doesn't feel right. It's too soft, and I'm not doing any marketing."

Hoping against hope, Goldilocks went to the next chair. It didn't look too hard or too soft. It LOOKED just right, but would it be?

Goldilocks held her breath, closed her eyes, and sat in the chair. All of the sudden, things clicked into place. She was marketing from her deep, authentic self, and it was easy, creative, and fun. She breathed a sigh of relief. "This chair is just right!"

Just right chair

Just right chairThat's what coaching with me does.... Together, we can:

... put soul into your marketing, to make it easy, fun, and creative.

... make your marketing plan sane and humane.

... pull together smart marketing ideas into your own personal, authentic and successful way of doing business.

Is your marketing as easy and "just right" as you want it to be?

I can help you find your own "just right" marketing that is authentic, creative, and spiritual.

It's my Jumpstart Your Bigger Game coaching package, and it's already a bargain at $1200 for 4 coaching sessions. But if you sign up by tomorrow, September 1, you can save $200 with code JUMPSTART.

Don't settle for the too-hard or too-soft marketing chair. Find the one that's just right.

You can market the way YOU want to!

Warmly,

Laura's Signature

P.S. The special offer of $200 off the Jumpstart coaching package ends tomorrow night, September 1, at midnight. Jumpstart your marketing, your business, and your energy – coach with me.

What do Ice Cream and Social Media have to do with each other? Don’t miss this “cool” invitation!

I just had to laugh when my friend and colleague Ellen Britt (founder of Marketing Qi) told me about her “cool” event!

She’s combining Social Media & Ice Cream!

Yep. You read that right.

It’s a crazy combination, but what she has put together is pretty crazy too.

So here’s the “scoop” (I just had to say that!): you know you need to add social media to your marketing mix, but if you are confused about how to go about it...

Ellen has persuaded me, plus a handful of other social media marketing experts, including:

    bouquet of ice cream cones in multiple flavors
  • Adela Rubio
  • Connie Ragen Green
  • Denise Wakeman
  • Christine Gallagher
  • Janis Pettit
  • Jessica Swanson
  • Tom Buford
  • Janet Slack
  • Michele Scism
  • Nancy Marmolejo

to contribute our best social media marketing products to her second annual six-days-only Ice Cream Social Media Sale...

It’s something so truly so sweet, it's going to make implementing social media marketing tactics into your business as easy (and as enjoyable) as...

…eating an ice cream cone! (Sorry – I had to do it again!)

Here’s the double scoop ( I know….but I gotta have fun with this): Every one of these marketing goddesses (and gods) have included a product into this ONE PACKAGE. You can get ALL of these great social media instructional products for one ridiculously low investment. (It’s SO worth checking out… I’m recommending to all my clients that they pick this up!)

Here’s the even crazier part of this – the price is going up every 24 hours.

Since today is launch day, you can get in on the ground floor and...

…pick up this amazing collection of social media instructional packages for the lowest possible price (less than everyone else will have to pay).

This special low Ice Cream Social Media Sale price is only good for the next 24 hours.

Here’s a sample, in this bundle is a product I typically offer for $297… the bundled product of all these social media-related products is WAY less… yeah, really.

Why so low? Well, as Ellen says, it’s the end of the summer and it’s time for some fun, just like splurging on an ice cream sundae – why not?!

To your social media and marketing success,
Laura's Signature

P.S. Go ahead and check out what all my colleagues and I are contributing. If you get ONE golden nugget from just ONE of these products, it’ll be so worth it. I know I’ll be getting my own Ice Cream Social Media scoop!

Do You Think Success Is Beyond You?

Are you stuck?

Confused?

Not sure what to do next?

Afraid?

Doubting why you're even in business in the first place?

Or... sure of your vision and your passion, but not sure how to get from here to there?

I don't like being stuck. I hate it, as a matter of fact. I want to know where my business and I are headed, why, how we're going to get there. (And when I'm in that place I know I just need to let go.)

It's a lot harder when you're alone. When you think you have to captain your ship all by yourself, and you're not even sure if you have the right map.

That's where a coach comes in. I can help you make sure you have the map that's going to guide you to your greatest success. I can be right there beside you as you steer your ship.

AND – we can do this with no huge commitment in time, money, or travel.

It's my Jumpstart Your Bigger Game coaching package that consists of four coaching sessions over two months.

You would be surprised at how much ground we can cover in four sessions.

First, we'll identify your goals.... just what DO you want or need to do to move your business forward?

Then, we'll put a plan in place to determine factors like your brilliant gifts (and how they translate into packages and products), your ideal clients, new products and programs, marketing.... After that comes prioritizing and a plan.

Yes, in four sessions.

Because I’m invested in your success, I want to make getting the jumpstart you need EASY! The full-pay price of $1200 for four sessions of coaching is already pretty affordable (and I’m offering a payment plan), AND I want to make it even easier. Use code JUMPSTART and save another $200 off the $1200 full-pay price, making your total investment of coaching only $1000.

Success is within your reach. Let's navigate there together.

Warmly,

Laura's Signature

P.S. I only have a limited number of coaching spots available for September and October. Sign up and get the support you need for the success you want (and deserve!).

Friday Joy Infusion: Something inside you says…

Two women together at the top of a mountain

Something inside you says, "I am brilliant, and I MUST get my gifts out into the world. The world needs me!"

Something inside you says, "Yes, I can do this!"

Something inside you says, "I rock!"

Something inside says “I KNOW this can be easy if I let it.”

Trust that voice inside you.

It’s what will have you climb mountains…and LOVE it!

If that wise voice inside of you says that’s it is time for you to play a bigger game in your business – to finally become the Go-To-Goddess in your specialty niche…so you can help the people you are meant to help…

you don't want to miss this.

Warmly,

Laura's Signature

P.S. That voice inside is also telling you that you don’t have to torture yourself and do it all alone. I can help – but I only have a limited number of spots available. Let’s take the next step….together!

My confession!

You know I’ve got to admit…I’m tired of hearing complaints that your business isn’t making enough money, or you aren’t attracting enough clients or you can’t get any visibility and attention.

I’m really tired of hearing that you are scared to market yourself.

I’m so, so sick of hearing about the economy and how frustrating it is!

I know…it’s not like me to lose patience! But it really doesn’t have to be this HARD for you!

Aren’t you tired of hearing your own complaints too? Smiley

The problem is that you are trying to figure it all out on your own and you are climbing a steep, steep mountain all by yourself.

Enough already! Really.

I’m also really tired of the whining that you can’t afford a really good seasoned coach!

So, I’m making this as EASY (and affordable) as possible.

Here is a list of areas you need to be clear and confident about in your business. If you’re not feeling really good about these areas in your business…then stop complaining (complaining just gives away your power!) and say YES to working with me and changing your business so you can finally have the success you really desire!

  • Owning your unique business vision – and embracing you as THE Business Goddess of your Business!
  • Claiming your unique strengths, gifts, passions, and personality to incorporate them into your brand so you stand out and are memorable!
  • Being super clear about your ideal people… the ones you are meant to work with!
  • Publishing your unique Thought Leadership focus…what is the “purpose-inspired work” you are meant to be doing in the world and how do you start a movement in your business… with grace, creativity, and excitement?!
  • Marketing that is easy, creative, and fun! Develop a creative marketing campaign to launch your next program or product – that YOU LOVE!
  • Offering packages and programs in your Empire Hourglass (my version of the marketing funnel) for a full business model that attracts clients at every level (from beginner to seasoned).
  • Trusting your authentic and *from the soul* enrollment process where you easily enroll clients into the right program and you don’t ever feel you are manipulating or pressuring them!
  • Having in place strategies and powerful systems, team, and a Foundational Business and Marketing Platform that will sustain your business growth.
  • Knowing how to consistently shift your energy and align with your greatest possibilities – in every moment!

If you are ready for more clarity, conviction, confidence, and a whole lot more creativity, and a whole lot less low vibration complaining…

Here is what I've put together for this small-but-powerful, four-session coaching package.

You have a SPECIAL CODE to make sure you get the best price right now. Make sure you use code JUMPSTART and save another $200 off the $1200 full-pay price, making your total investment of coaching only $1000.

You will feel the shift…and you’ll see the results.

Warmly,

Laura's Signature

P.S. But if things shift…you might have to stop complaining about not being successful in your business! Then what will you talk about?! SmileyTake a look at what some of my other clients have to say about working with me. Marketing yourself and your business really can be fun, creative, and done with soul-inspiration!

Friday Joy Infusion: Become a Wealthy Woman

When I talk about being a Business Goddess, I’m really talking about owning your creative power as a business owner. 

This means not being a victim to what is happening around you and truly owning the responsibility of gifts and the work you are meant to do in the world.

Part of that includes being willing to be seen as a Likeable and Trusted Expert in your specialty niche.  When you step out of hiding, that’s where the abundance of opportunities, clients, projects and wealth really ramps up!

Related to ramping up your wealth from your source of creative, I wanted to let you know about an amazing project I’ve been involved in.

It’s a free, downloadable eBook chock full of articles written by some of today’s top thought leaders from all over the world, including yours truly!

It's called Becoming a Wealthy Woman, and it's 120 pages from leading authors and mentors such as:

Becoming a Wealthy Woman cover
  • Elyse Hope Killoran
  • Gretchin Rubin
  • Mariel Hemingway
  • Lisa Sasevich
  • Kendall Summerhawk
  • Loral Langemeier
  • Morgana Rae
  • David Neagle
  • Laura West Smiley
  • and about 90 others!

This eBook project was compiled and put together by my friend, Heather Wilson, who also happens to be a wealth-esteem coach. She helps women develop a fun and rewarding relationship with their money, leading to crazy wealth and ultimate happiness.

Click here to get your copy. Imagine combining money AND joy!

Warmly,

Laura's Signature

PS: When you get your copy of Becoming a Wealthy Woman, make sure to have some tissues handy. Joyful AND inspiring. Click here for your copy!

My Client’s New Paperback Release is Out Today!

Julia Hamrick and Laura WestEasy World Day by Day book coverI love sharing exciting news from my coaching clients! Julia Rogers Hamrick, author of one of my favorite books, Choosing Easy World is releasing the paperback version of the new best selling book! You can get this oh-so-practical guide to Easy World …well, really easily! Get your copy of Choosing Easy World TODAY and not only will you learn how to align with Easy World and all the bounteous blessings available there, you'll get great bonuses from some of your favorite teachers including me, of course!

Click here for Choosing Easy World + bonuses

En-JOY!

Laura's Signature

The Business Goddess Bigger Game isn’t one of those huge events where you’re lost in a crowd, taking notes (that you might not ever refer to again), where you have all sorts of good intentions but get right back in the confusion

The Business Goddess Bigger Game isn’t one of those huge events where you’re lost in a crowd, taking notes (that you might not ever refer to again), where you have all sorts of good intentions but get right back in the confusion and overwhelm of your to-do list when you get home.

That’s not what happens at the Business Goddess Bigger Game 2-Day Coaching Intensive. Since it’s a small, intimate group (only 8 women – and 3 of the spots are already taken), you can’t hide from the beautiful new, deeper and richer YOU who is wanting to emerge! You’ll get personal coaching attention, and you’ll be inspired by the other women stepping into their bigger game too!

You know YOU have to grow if you want your Business to grow. Isn’t it time to shift your resistance and embrace the work that is waiting for you to step into?!

Here is what Dawn Richerson from Creative Revolutions has to say about this powerful event!

As a reminder: Today is the last day to register for the Business Goddess Bigger Game event with an easy, affordable 5-pay plan option or the Super Low Early Bird full-pay option.

Aren’t you ready to play a Bigger Game? Don’t you want to surround yourself with other women who are stepping up too?

I want this for you too!

Find out the details so you can get one of the few spots left. There’s only room for 8 creative women entrepreneurs, and 3 spots are taken as of this morning!

Attend the Business Goddess Bigger Game event in Atlanta in November and step into your own Bigger Game!

See you “down South”!

Warmly,

Laura's Signature

P.S. You’ve got to check out the amazingly affordable and easy 5-pay option. It ends tonight at midnight eastern. Sign up today!

Friday Joy Infusion: How My Art Journaling Hobby Increases My Business

One thing you may not know about me (or maybe you do, especially if you own my Joyful Business Guide) is that I love to do art journaling. There's something about the pictures, markers, glue, words…. that allows me to express my true self, let ideas flow, and opens the floodgate to creativity.

And that creativity, in turn, impacts my business. All the sudden, ideas and details for projects, articles and programs come tumbling out, and I almost can’t capture them all. (Thank goddess for mindmaps!)

So, you can imagine how excited I was when I came across this video. While it's an advertisement for their super-quick collage journal and products (which do look cool, I have to admit), you could easily do this with whatever you have around.

It's called Smash It, and you can watch the 2:35 minute video here.

Link to Smash Book by K & Company video

(And if you want to buy products, K&Company Smash Collection – their website is a little hard to navigate – evidently, there are a ton of subcompanies, so I tried to make it easy for you.)

So what could you do with an idea like Smash It or some other form of art journaling? How does it tie in with your business?

  • It's an easy way to create a vision book for your life and business
  • The quick and non-perfection attitude is the perfect kick start for creativity in your business!  Do something else creative (that maybe doesn't even have anything to do with your business) and get in the flow of ideas and creation – it’ll rub off in your business!
  • This easy, “no rules” way of doing Smash It journals frees up blocks and creates momentum. What could THAT do for your business?
  • Just let loose and have fun with it!  That joy factor makes EVERYTHING ALL RIGHT!  Then just breathe easy and allow in goodness!  It’ll have an amazing impact on your bottom line, really!

I know what I'll be doing this weekend, if I can – smashing art journaling!!

Where can you open up your creativity and let it “rub off” on your business?

Warmly,

Laura's Signature

Are You Ready To Own Your Creative Power? Super Special Early Bird Pricing Ends Tomorrow.

Working harder in your business isn’t the solution for more success in your business.

The answer is within.

The answer is a spiritual solution. A commitment to tapping into and owning your creative power in a bigger way than you’ve ever done before.

It’s not about working hard on tons of new marketing ideas. There’s a place for marketing strategies and ideas, but those are more successful when YOU show up fully – owning your graceful power.

As an experienced coach, Patrice wanted to grow her business, and she knew it wasn’t just about working harder. That was not an option for her after a year of healing a personal illness. Last June’s Business Goddess Bigger Game event gave her the perfect opportunity to own her creative power in her business – showing up bigger, fuller, and trusting her own Authentic Marketing Style.

Where in your business are you holding back? Where are you playing small? Where are you frustrated with marketing so much that you’d rather do nothing than sacrifice your soul? What IF you allow your soul to run your business?

THAT’s a Bigger Game.

Be one of the 8 women (5 spots left) to join me in Atlanta in November at my next Business Goddess Bigger Game and start owning your creative power for more authentic success in your business.

Find out more and register here.

Warmly,

Laura's Signature

P.S. By the way, I want to remind you that the Super Early Bird, Never-to-be-seen-again pricing ends tomorrow, Friday, August 12. You don’t want to miss out on the no-brainer, 5-pay pricing option! Register for the Business Goddess Bigger Game event today!

My Photo

Laura Howard West

Laura Howard West is a certified professional coach, writer, speaker and the President and Chief Creative Officer of The Center for Joyful Business. She is the creator of The Joyful Business Guide™, a business attraction system blending law of attraction principles with smart business designed for solo-entrepreneurs and business owners.

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