Listen in to this great radio interview with Julie Cusmariu, Life Coach, Intuitive, and Host of Heart Beat. We discussed how you can align yourself with joy in your business.
You’ll find out:
• How to have a business filled with holistic success – joy in every direction! • What it means to run your business like a Business Goddess! • What coaches and consultants, and other service professionals, need in your business to get through the limit of your hour-to-hour services to make more money while still loving their business • What is your Upper Limit of Success? Is it holding you back? • Are you stuck in the “pre-paving your success” gap? What to do?
Having worked with thousands of creative women entrepreneurs
over the years, I see the common trend: you fall into the “safe marketing” place.
Doing what everyone else is doing, using the same descriptor words, offering
the same types of products and programs…and then wondering why your marketing
efforts aren’t paying off with client interest and joint venture opportunities.
Turn your marketing around with these three Marketing Mojo
perspectives.
1. What is your Movement? People don’t want to be marketed
“to” or “at” anymore. Their days are too busy – they want to be moved. They
want stories, passions, reasons to take action. They want hope and solutions
presented to them that will change their routines and better their worlds in
some way – whether it’s because they’ll change their habits, they’ll heal,
they’ll laugh, they’ll be entertained, or they’ll achieve their dreams.
You have to step into your confidence about your passion and
create more than a marketing strategy. Create marketing that moves people. They
want to work with you or make a purchase from you because they are so engaged,
your message is so compelling. They will read your ad or sales page, and they
won’t be able to stop thinking about it – or talking about it.
Your movement comes from your own passion – either what has
brought you pain or what brings you joy. A mother on my tennis team couldn’t
find bottles and sippy cups that were “plastic safe,” so she created them
herself. She is passionate about it, knowing that other moms are looking for
these too. She is daring to put her passion into a product and sharing it with
others too.
2. Give Them A Reason To Care. The
world has changed and is continuing to move fast. In our information-drenched
world, you have to capture your potential customers’ attention and give them a
reason to read what you’ve written, to listen to your teleclass (one of
hundreds that is sitting in their inbox) or your pre-recorded audio (where they
had good intentions when they signed up, but now they’ve forgotten why they
want to take the time to listen – not to mention it’s gotten buried down the
list of emails in their inbox), or take the time to watch yet another video on
YouTube.
The world wants to hear messages that resonate with
authenticity and integrity. Dare to step up and speak your truth about your
passionate area of expertise and call people forward to take action on what
really matters to them.
3. Find Your Authentic Marketing Style.
Let’s face it, not every one is cut out to be Oprah. Having a successful
business isn’t about being someone else. The real secret is to know yourself
and use that for maximum impact in your marketing. If you are an amazing
writer, then ezines and blogging are perfect for you. If you have a great
voice, then try audios, an Internet radio show, or a podcast to get your
movement out into the world. If you look appealing on camera and communicate
well visually, then let your message loose in video. Don’t try to do what
doesn’t come naturally to you…lean into your Authentic Marketing Style. People
will love it! When they love it, they’ll pay attention. They’ll be moved to
share it. And they’ll be moved to buy what you are offering.
Your Work:
Dare to let loose your passion. Create a movement. Go
deep. Be truthful. Speak from your heart. Focus on the marketing vehicle that
feels right to you and do it well….so well that people talk about it!
Laura West is an award-winning online entrepreneur and president
of The Center for Joyful Business. If you are ready to shift your
marketing and mindset for more success with joy and ease, get your free
report: Business Attraction Success Kit
Shift Your Energy for More Joy & Success in Your Business
I am so excited to share with you that I recently spoke with Velam Gallant the Queen of Joy, on Welcome Changes Radio! Velma is an author, speaker, teacher, and healer. As the host of “Welcome Changes Radio," she has interviewed over 100 personal growth and development experts.
We really enjoyed discussing how to Shift Your Energy for More Joy & Success in Your Business. We talked about how I went from the highly intense and stressful corporate world to my Joyful Business today. I even shared the 4 C's for a successful business, one of the many tools from the Joyful Business Guide!
Listen in here and join Velma and I so you can begin to achieve more Joy and Success in your business!
Finally thankful for gray rainy day because the pressure changed and my headache left...yay! My 12 year old showing his creative expression by spontaneously spikeing his hair this morning before school. Boys getting up early all by themselves...what ease! Full day of juicy coaching calls with my amazing and inspiring platinum clients! Synergy with Dawn my Business Manager - we have the flow going with our emails and programs...so wonderful to have that strong connection, enthusiasm and creativity! The energy around my new SpiritRICH group platinum program is exciting...I can't wait to see who else is joining the group - I get so excited thinking about the possibilities of creative women biz owners! My travel plans changing and I am easily able to be with my son's first soccer tournement in Orlando! Turkey & Soccer - yum! LOL A juicy pocket of time this morning where I don't feel pressured to get a million things done and can just write and connect to the joy flowing in my business & life! :)
The world is shifting, and there's a different way to do business than what we've been taught or modeled.
Traditional business has been built around a model of "get it done & get it done quick." It very much requires a lot of masculine action-oriented energies and strengths. That has served us well in the past, but now, especially for women (and honestly, for men too), it’s time for business to change.
It's the idea that both the feminine and masculine energies have a place - and should have a place - in business and life. That your business is one nourishing part of your life, not an energy-drainer or all-consuming. You want a business that is an outlet for your passion, a business that helps you change the world or makes it better in some way. And your business should provide you with financial success so you can continue to do your world-changing work.
As women, we can't continue with the current way of being in business. As women, we can't continue to drain our energy trying to do it like someone else who doesn't understand our natural strengths, our individual rhythms and our lifestyle priorities.
It's a brand-new way of doing business--and there aren't many models out there and certainly not a map of how to go about running such a business.
That's what the SpiritRICH™ Business Teleseries is all about. I want to help women entrepreneurs understand that they can grow their business to wildly successful heights while at the same time honoring their whole lives –whether it’s children, parents, travel, hobbies, vibrant health or (and) life purpose.
Join me for three calls (while they can all be listened to individually, they'll be the most powerful when you join us for all three):
Thursday, November 5: The 5 Shifts Happening in the World For Women Entrepreneurs – and Why YOU Need to Know About Them to Be Successful!
Thursday, November 12: The 7 Traps that Keep Women Entrepreneurs From Authentic Success
Thursday, November 19: What You Need to Know To Market Yourself Like a Business Goddess
*All calls are 3:00 – 4:00 eastern
The first call is tomorrow on those very shifts in business. If you want to be successful in your business, you have to know what these shifts are all about! Join me as I encourage you to think differently about how you run your business, and how you show up in your business.
This may be one of the most important strategies you learn that will shift you business this year!
Many of you remember my good friend and colleague, Stacey Mayo, President of Center for Balanced Living. We co-led a teleclass series last spring called “Own Your Big Self”. It was a very impactful program.
I love working with Stacey because she is so focused on helping us entrepreneurs create peace of mind – literally. Peace in our minds.
When we can quiet our mind is when we can let go of stress and totally relax. It’s actually the route to more creativity and focus!
My friend Stacey is so passionate about being quiet that she is …going to pay you to be quiet!
She is going to pay you to silence that noisy mind chatter . . . using a tool she developed called, The One Minute Meditation™.
The biggest benefit in participating is learning a tool that can quiet your mind and help you deal with stressful situations from a calm, grounded place. I know you are busy – it seems we just get busier and busier these days but I mean really, we all have one minute right?
And you can also win $1000 cash plus other great prizes when you share about the benefits you received from doing this.
I am a big fan of the One Minute Meditation™. In fact, one of my clients has introduced the this short meditation technique in her office as a New York designer. It’s that powerful!
I don’t know about you but sometimes I have so much mind chatter – it can be hard to get clarity and hear my intuition through the noise. You may have tried a variety of things to quiet your mind including meditation, yoga, running, walking in nature, etc. All of these are great tools and they work, but what do you do in between those times to deal with stressful challenges as them come up throughout your work day?
That’s where Stacey’s One Minute Meditation™ comes in.
I know some of you are camera shy. Maybe you’ve been thinking about doing some videos to connect with people online but have been reluctant – well, here’s your chance to have a breakthrough AND get paid for it. Everyone who enters will receive hundreds of dollars in prizes. But you don’t have to decide if you want to create a video yet.
To be successful in your business you have to be willing to step up and be a leader. Many people call this being a “celebrity” or a “rock star”…I fondly call it “Celebrity with Integrity.”
I know as a heart-centered entrepreneur you may not be comfortable with the idea of being a “celebrity” (and some of you are very comfortable so you’ve got that going for you!). Many of us received messages when we were younger about “not hogging the spotlight”, “who do you think you are” and “being too big for your britches”. These were meant in kindness but now as a growing business owner holding on to those messages can keep you small and definitely keep your business from growing.
You see to attract more clients, who want what you have to offer – you have to be willing to step into the spotlight and be seen. You have to believe in what you offer and know without a doubt that your services/products/program will help change someone’s life or business for the better. That takes stepping into your authentic power, creating a powerful and authentic presence and embracing being seen as a successful leader – ie: a bit of celebrity.
Embracing “Celebrity with Integrity” means that you allow yourself to shine brightly with your expertise, your passion and experience knowing that it will give others permission to do the same.
I’d like to share a great example of “Celebrity with Integrity” through one of my Platinum clients. Ginger Burr, www.TotalImageConsultants.com, is a successful Image Consultant and a passionate vegan. She is adding her vegan passion to her business to help vegans dress beautifully while honoring animals.
What makes this work to well: It’s personal, shares that she “lives this lifestyle and walks her talk,” it’s fun, and it highlights her special event and you get that she is dedicated without having to yell “expert” all over the place. You have no doubt about her credibility and passion for this lifestyle.
What authentic ways can you share your expertise and highlight your passion for your unique work in the world?
Wow! This is a remarkable week – filled with all sorts of programs from some of my colleagues that I can’t wait to tell you about. I usually don’t promote other people’s programs as much but I truly feel like you’d be missing out if I didn’t share this one!
I have discovered Kristin & David Morelli’s – I call them the Magical Morelli’s because they make me smile. The are all about energy and prosperity. In fact they have an amazing radio show called Everything is Energy. This week they are having a preview call about their Quantum Leap Wealth and Energy program.
Now I’m not big on any ‘ole “wealth program” but this couple is all about the energy of money and wealth. It’s so in alignement with the message of Joyful Business that you’ll want to try to be on the call.
Click here to join the call on Wed, April 22 at 8pm est. (I’ll be there! ) They will be previewing their energy program called 40 Days/40 Nights and I’ll tell you that I’ve already joined it!
Here is a video to get a feel of their style and personality. They are very fun, very real and love what they talk about.
Over 450 heart-centered entrepreneurs signed up to learn about shifting their
resistance to marketing and limiting beliefs about marketing - that tells me a lot!
Yesterday I led a teleclass with a delightful and talented
colleague, Stacey Mayo, also known as the Dream Queen. We had a packed house on
the call! We received emails afterward with joyful business owners sharing how
"unjoyful" marketing can be for them and how excited they are to be
shifting their limiting beliefs.
I know this happens for many of you as a heart-centered
entrepreneur! Every time I stretch into a new level of growth in my business I
have to make sure my own energy is aligned with my authentic marketing efforts
or they'll fall flat and I'll get frustrated.
On the call we talked about the 5 Most
Common Limiting Beliefs that will have you playsmall in
your
marketing. They get a hold of you and you ...don't make the call, hesitate on standing out and being different, and stay in confusion - this limits your results - i.e. low visibility, few clients and not nearly enough
income!
Would you like to know the Most Common Limiting Beliefs?
See if they sound familiar...
"I'm not good enough"
"I'm afraid to focus my marketing on one ideal client because
I might leave someone out"
"It's not perfect yet" (meaning you won't launch your
product, service, website, etc...because you're waiting on
"perfect")
"What will other people think?"
"Marketing is too hard/confusing"
Bonus! "I don't have the money to spend on marketing"
If any of these limiting beliefs resonate with you, or you
are feeling frustrated because you're not getting the results from your
marketing that you desire or are yearning to attract more and better paying
clients, you will want to join us for our upcoming 3-part teleseminar series.
This class starts next week so don't delay.
"Own Your BIG SELF"
Align with Your Greatness so You Can Make A Bigger Impact,
Attract More Clients and Charge More Money
We will be working on shifting these beliefs and stepping
into your big authentic self!
Registrations started pouring in while we were on the free
preview call but you can still get in on the program and SAVE if
you register by this Friday!www.joyfulbusiness.com/bigself
Remember decisiveness pays off when it comes to your
business! You can't decide to "Own Your Big Self" and then back off.
You've heard me say ..."If you have scatter energy the universe delivers
scattered results". Now is the time to step in...
We are so excited with the caliber of great entrepreneurs
that will be joining us. Go here to learn all the details and register: www.joyfulbusiness.com/bigself
We look forward to hearing you in class and supporting you
in Owning Your Big Self!
Laura Howard West is a certified professional coach, writer, speaker and the President and Chief Creative Officer of The Center for Joyful Business. She is the creator of The Joyful Business Guide™, a business attraction system blending law of attraction principles with smart business designed for solo-entrepreneurs and business owners.
Get your free Business Attraction Success Kit to learn the secrets to harnessing the power of law of attraction with smart business principles.
With your Kit you'll receive a bi-weekly subscription to "Creating Your Joyful Business" - ongoing support for creating financial success while living a lifestyle you love.
Your privacy is extremely important. We never share your e-mail address with anyone, ever.
I’d like to share a great example of “Celebrity with Integrity” through one of my Platinum clients. Ginger Burr, 
