Category Archives: Books

Yes, You Can Easily Create a Compelling Sales Page Filled with Heart. Here's How...

Over my ten years in business, I've become more and more clear that "my movement" is to help women be more successful in their business! That's why I work with women entrepreneurs to blend the smart business tactics with the more feminine and spiritual way of being in the world.

For heart-centered, women entrepreneurs, it's easy to get caught up in your passion and purpose, and maybe not spend so much time on the business and marketing side of your business. To help you bridge the two with ease, grace and more success, I'm creating the Business Goddess's Guide to.... series of information products to give you practical tools to help bring your message into the world in a bigger way with authentic marketing.

I am pleased to announce my newest product to help you: Business Goddess's Guide To Creating Powerful Sales Pages with Ease, Authenticity, and Heart.

Business-Goddess-Binder_3D-Book-CoverCreating sales pages will help you get your work in the world in a bigger way, and they are the foundation of online marketing.

Sales pages don't have to have an "ick" feel or be overwhelming. I can teach you how to create sales pages easily that are full of beauty, connection, and realness AND will showcase your service or product in such a way that people want it and will be compelled to buy it.

The best part is that the Business Goddess's Guide To Creating Powerful Sales Pages with Ease, Authenticity, and Heart is a system, which means you can use it over and over again. For every program, preview teleclass, teleseries, telesummit, package, info product, self-study system, you name it that you offer... you need a sales page.

If you want a system to easily create sales pages so you can create trust, connection, and authenticity - that have a greater impact than what you're already experiencing - you'll want to check this out.

Just the bonuses are already getting rave reviews, and women entrepreneurs are putting the information to use all around. When you pre-order now, you get INSTANT ACCESS to my 45-point Checklist for Sales Page Success, my Guided Visualization, AND MORE!

To find out more and how you can get your copy of the Business Goddess's Guide to Creating Powerful Sales Pages with Ease, Authenticity, and Heart AND SAVE $100, visit www.authenticsalespages.com.

I can’t wait to share this with you and make your business more successful!

EN-Joy

Laura
 
P.S. There is no product out there that helps women create sales pages to promote their business authentically and with heart. Get your copy now! You get INSTANT ACCESS to the valuable checklists, my visualization, and interviews with experts in the field. You can get started applying this information and these tools RIGHT AWAY.

Visit www.authenticsalespages.com and start creating your own sales pages with ease, authenticity, and heart.

5 Creative Planning Tips for a Joyfully Successful 2010

A couple of weeks ago in December, I offered five Creative Planning Tips for a Joyfully Successful 2010. In case you missed them, here they are again in one place. If you like these tips, check out the sale on the Joyful Business Guide at the bottom.

Tip #1: Schedule a creative planning day on your calendar
This time is important. It isn't an urgent fire you have to put out, but it will be some of the most important time you will spend on your business. This time will shape the success of your business, your focus, and the outcome for your entire year! It can be a half day, whole day or a weekend. It will be worth it to focus on what's possible.

Make sure you spend the time planning. Don't use it as a clearing house for all those daily to-do's. Use it to actually plan 2010.

Tip #2: Get out of your home office
I find that creativity, sparks, ideas, and inspiration don't usually come when I'm sitting at my desk. Going to a new environment like a café, a friend's retreat house, the lobby of a beautiful hotel, or even renting a lovely space for the day will shift my energy. What does shifting energy mean? Instead of having a "head down - what needs to be done next" focus, I'm able to have a "heads up and looking at the horizon" type of perspective.

By shifting your location, you are able to shift your perspective, and then you shift what's possible. New ideas come to you. Just the act of planning to go on a creative retreat outside of your office will subconsciously start pulling new ideas and thoughts toward you. Suddenly you will find that you are making notes of ideas to explore when you have your retreat time. Your commitment will cause your creative momentum to start moving in that direction.

Tip #3: Bring creative supplies
You don't want to develop your marketing strategies, creative ideas, and inspiration with a boring yellow legal pad. Pack your favorite markers, pens, or pencils, add some colorful, fun sticky notes to capture spontaneous free flowing ideas, bring paper or a tablet for making mind maps of ideas (a great way to access your right-brain creative thinking before your left-brain logic kicks in).

Do you have stickers or a favorite pen that you love writing with? Do you have cool big planning calendars or pads that you can't wait to dive into?

I find that the more I can support my creativity around planning for making more money, rolling out big marketing campaigns, or committing to a big project or that new platinum program - then the more tapped in I am to my creative flow, ideas, inspiration… And it's so much easier this way!

So - whatever makes you giggle with delight - bring with you on your creative planning day.

Tip #4: Set the stage for inspiration
I find that inspirational ideas don't always just happen when I say it's time. It's better to prime the pump. When I go on creative retreat time, I bring an inspirational book. Something by Wayne Dyer or Marianne Williamson works well when I want to be called into my purpose and passion; SARK books work well when I really want freedom to express my joy.

Bring along your favorite magazines like O, Ode (an entrepreneur type magazine which will help you get you sparked), Inc Magazine (with stories of other entrepreneurs and small business owners). Read a few pages to get the creative juices flowing and ideas moving.

I also find that connecting with my mastermind group or a coach will open up my inspiration in all new, big ways that I would have never thought of on my own!

Tip #5: Bring your Joyful Business Guide™ system
The Joyful Business Guide system provides the smart business tools you'll need - for getting clear about your ideal client, marketing system, team planning, and vision story, along with the attraction tools for setting your intentions and focusing on your projects.

I hear stories all the time from entrepreneurs all around the world using their Joyful Business Guides in cafes, libraries, cabins in the mountains, and at oceanside retreats and having a surprisingly wonderful time planning for their business. (It's like they are breaking all the rules! Planning and joy working together!)

And to help you more joyfully plan your successful 2010, I'm offering $50 off the Joyful Business Guide system.

The Joyful Business Guide usually sells for $249. Through Friday, January 8, you can get it for only $199. Use coupon code JOYFULLYCREATE to save $50 off the Joyful Business Guide. Click here to learn more and get your Joyful Business Guide.

Do you have the tools you need to plan an amazing 2010?

En-joy

Laura
 
P.S. This isn't just a product I sell.... The Joyful Business Guide is a system of tools for right-brain creatives, and I use it myself - everyday. It's helped me grow my business and double my income in 2009. What can it do for you and your business?

Inspiration for Today’s Woman

As I think about what my purpose and passion in life is, I find that I'm really stepping into the role of leading women to their most fulfilling, authentic, successful lives and businesses. I want to see what's possible for women entrepreneurs.

So when I get asked to participate in a movement for women to lead inspired lives, I sit up and take notice.

I'm excited to partner with Aspire Magazine and offer their subscribers some really great bonuses to help them live an inspired life.

Aspire_Logo-no_tag Imagine receiving tips, tools and inspiration to live a deeper, more authentic, balanced and inspired life. Couple this with the shared wisdom from some of the biggest names involved in the conscious thought movement and you have the premiere inspirational magazine for women – Aspire Magazine.

Featuring visionaries such as Mariel Hemingway, Wayne Dyer, Iyanla Vanzant, Louise Hay, Dr. David Simon and many more.

Divine wisdom shared throughout the pages of Aspire Magazine through enriching articles, inspiring columns and so much more ... A magazine dedicated to covering all of the interesting facets of a woman’s life journey:

Life.Purpose.  Body.Soul.
Family.Life.    Business.Balance.
Home.Connection.  Aspired Living.

Aspire Magazine has launched its “Mission to Inspire 100,000 Women in 2010” and has committed to giving away 100,000 one year digital subscriptions in 2010 to women across the globe. 

Claim Yours today!

I am excited to be a Team Inspiration partner of the initiative and want to invite you to claim your FREE one year digital subscription which includes a multitude of complimentary gifts from Aspire’s Team Inspiration partners, including yours truly!

Live an Inspired Life!

Click here to CLAIM YOUR FREE SUBSCRIPTION to Aspire Magazine along with your complimentary gifts.


 

I've Been Featured in a Book!


A quick note from me today... I am so excited that I had to share this information with you right away! I just got word that the book that I contributed to, The Official AWE Emerging Trends Guide 2009 is now ready for distribution!Awebook_3

This book is the one book every entrepreneur must buy for 2009!

Here is a sneak peek as to what is included in the book:

Build Your Business

  • Top Business Networking Trends to Watch For in 2009 by Gina Bell
  • ·Key Web Development Trends That Entrepreneurs Need to Know by Susan Daffron
  • The Most Powerful Trend in the History of Business: The JV Explosion by Stefanie Hartman and Vickie Jimenez
  • The Emerging Trends of the Virtual Membership-Based Business Model by Sheri McConnell
  • Emerging Legal Business Trends and How They Affect Your Ability To Think Big by Alexis Martin Neely
  • How The Ever-Changing Landscape of Internet Marketing Affects Your Message And Why You Must Adapt by Lisa Manyon
  • Cold Calling in the 21st Century: The New Rules by Wendy Weiss

Grow Your Business                      

  • Three Key Elements for Business Success in 2009 by Melanie Benson-Strick
                               
  • The Future of Virtual Assistance: Lifestyle, Mindset, and the Team-Based Business Model by Erin Blaskie
                               
  • Online Book Marketing Trends by Penny Sansevieri
                               
  • Emerging Trends in Social Networking for 2009 by Mari Smith
                               
  • Top Five Trends You Must Know to Continue Growing Your Info-Profit Business by Adam Urbanski
                               
  • Trends in 2009: Video, The Internet, and Your Bottom Line by Viki Viertel
                        

Go Beyond Your Business

  • How to Consciously Capitalize on the Biggest Trend in Business Ever by Christine Kloser
                               
  • Why Savvy Web Entrepreneurs Will Find Even More Opportunity In The Growing Cultural Creative Market by Christina Merkley
                               
  • The Intersection of Technology, Information, and Transformation: Using the Internet as a Tool for Change by Marilyn Schwader
                               
  • The New Solo Entrepreneur: The Secret to Business Success - Tapping Into Your Joy Energy! By Laura West

If you'd like to purchase a copy, click here.  

 

En-JOY!

Laura

P.S. - Don't forget... please let me know how you enjoy the book!

Join Me in Boston Next Week!

Join me at a Live Event in Boston!

003
If you are a coach or are interested in Coaching, please join us!

I'm speaking at the International Coach Federation - New England Chapter - live and in person!

Monday, January 12.

I'll be presenting a workshop "5 Powerful Attraction Marketing Strategies" and an evening presentation "Leverage Your Marketing Message for More Visibility, Credibility and Clients!"

Then, Monday, January 26 we'll have a special teleclass: "Want to Make More Money with Greater Freedom and Flexibility? Learn How To Package Your Passion"!

Register here for these events -- I'd love to meet you in person!

Let's set the intention that the weather is beau-ti-ful!

En-JOY!

Laura

Announcing a New Book!

Awe08 I'm thrilled to share with you a new book coming out soon.  It's called Emerging Trends Every Online Entrepreneur Must Know published by the Association of Web Entrepreneurs

I have a chaptered featuring Joyful Business trends. I'm very pleased to be in the company of such wonderful and successful online marketing experts and colleagues!

Watch for it in January 09!

With Joy,

Laura

Joyful Business Podcast #19: Don't Forget to Breathe

Don't miss another episode - subscribe today and be the first to know when a new podcast comes out  - Join our "Creating Your Joyful Business" newsletter - http://www.joyfulbusiness.com/subscribe.html

Itunes_jbp
Here is the latest episode of the Joyful Business Podcast featuring interviews with some of the most talented and joyful entrepreneurs on the Internet. Each interview is full of nuggets of wisdom about how being joyful and mindful in your business brings you the success you deserve. You'll find tips, stories, and real life ideas for keeping the joy, passion and creativity alive.

Join us every two weeks in Cafe Entrepreneur for a new interview.

Vc_sepia

Our guest for Episode #19, is Victoria Castle, coach and author of the book, "Trance of Scarcity." Victoria teaches, coaches, and writes about enlivening practices that result in greater freedom and contribution.  She has over 20 years experience helping leaders and Fortune 500 organizations to be purposeful, effective, creative, and fulfilled in the midst of chaos and pressure.  As a Master Somatic Coach, Victoria teaches post-graduate and professional programs addressing the issues of sustainability and resilience.  She speaks at national conferences for business, women, and social activism.  She also helped create the eco-friendly website, www.hotwomenforacoolplanet.  Check it out today!

In today's podcast, Victoria stands by her mission: to Expose and debunk the Trance of Scarcity so that people have access to their inner greatness.  She begins by asking, "Where does your energy come from?", then gives us some great tips on how to overcome our tendency to live in a state of "fight or flight".  Her secret process starts simply with remembering to really breathe.  Take a few minutes to listen in, and you will be amazed at the results of these simple but necessary rituals for your business to be truly joyful.

Listen Now: 

If you enjoy this Joyful Business Podcast then you'll love our bi-weekly newsletter, Creating Your Joyful Business, filled with resources and how-to's for creating a financially successful business while honoring your lifestyle, your relationships and your creative expression!  Subscribe at: www.JoyfulBusiness.com  and receive your Free Business Attraction Success Kit!

Enjoy!

  Laura

Fall Fashions - Make it Authentically Yours - Free Teleclass

Here is a free teleclass from my friend Evana Maggiore, author of the book and training school - Fashion 021 Feng Shui.  You all know I'm a big fan of her amazing work! I wanted to share with what she is up to now!

Here is a photo of us from our recent Platinum Mastermind Business Retreat in Tucson, AZ.

She is offering a free Wardrobe Wizard Teleclass on October 1st at Noon Eastern. Her good friend, best selling author, award winning wardrobe consultant and (TaDa!) Oprah guest Brenda Kinsel and Evana will present A Fashion Feng Shui Look at the Fall08/Winter09 Fashion Trends.

I don't know about you but I always love to see what's hot for the new season and then narrow it down to what I would really dare to wear!  With this teleclass you will discover how YOU can most authentically 03_look_great_this_season_large_2 and attractively wear this Season's hottest looks. Learn how to shop with confidence and efficiency. Get a head  start by ordering Brenda's newest Style Guide ebook, How to Look Great This Season.

CLICK HERE NOW to register for this FREE & FABULOUS Teleclass with Brenda and Evana.

I'm sharing this teleclass with you because I know that when you look great - you feel great!  And I'm all about lining up your energy for success!  Even your fashion energy!

En-JOY!

Laura

PS:  I'm not sure if that Wild West glitter shirt I have on is on this Fall's Top Ten List but it was perfect for a bit of two-stepping!

Joyful Business PodcastEpisode #16: Attract What You Want with What You Wear!

Don't miss another episode - subscribe today and be the first to know when a new podcast comes out  - Join our "Creating Your Joyful Business" newsletter - http://www.joyfulbusiness.com/subscribe.html

Itunes_jbp
Here is the latest episode of the Joyful Business Podcast featuring interviews with some of the most talented and joyful entrepreneurs on the Internet. Each interview is full of nuggets of wisdom about how being joyful and mindful in your business brings you the success you deserve. You'll find tips, stories, and real life ideas for keeping the joy, passion and creativity alive.

Join us every two weeks in Cafe Entrepreneur for a new interview.

Evana1

In Episode #16, we talk to Evana Maggiore, AICI CIP, the founder and president of Fashion Feng Shui International.  Evana is an IMMIE award-winning Professional Image Consultant, internationally-recognized Feng Shui Practitioner, and author of FASHION FENG SHUI The Power of Dressing with Intention, which has been endorsed by Dr. Christiane Northrup, as taking “…personal style to a whole new deeper healing level.”

Evana's innovative work is meant to 'transform looks and lives' as she pulls the law of attraction into our closets.  It really does matter what you wear - for how you project yourself and what you are attracting to yourself.  As you work on building your business, wearing the right attire will help you attain confidence and power, helping you to reach your goals.  Listen in for a few tips on incorporating the Five Elements of Feng Shui into your wardrobe, and you can always learn more at her website!

Listen Now: 

If you enjoy this Joyful Business Podcast then you'll love our bi-weekly newsletter, Creating Your Joyful Business, filled with resources and how-to's for creating a financially successful business while honoring your lifestyle, your relationships and your creative expression!  Subscribe at: www.JoyfulBusiness.com  and receive your Free Business Attraction Success Kit!

Enjoy!

  Laura

Magical Wealth Bag!

I wanted to share a story with you written by my friend, collegue, and now client, Evana Maggiore.  She Evana is the President of international School of Fashion Feng Shui and author of the book, Fashion Feng Shui.  We are raving fans of each others work!

She uses the 5 elements of water, wood, earth, fire and metal to help in identifying your natural style and coloring in wardrobe.  I know as a creative entrepreneur who works at home and makes some "public appearances" at meetings and events, what I wear is an important marketing element as well as it can support or shift my energy to give me more confidence and creativity.

Evana has a beautiful story of how she helped me add some "intentional" energy of the metal energy to step into intentional prosperity energy.  It is simply fascinating ANd it works!

En-JOY!

Guest Posting:  Story by Evana Maggiore

The Magical Handbag

Soon after I arrived in Tampa for the AICI (Association of Image Consultants International) Conference, I bumped into a couple of friends who were on their way to the adjoining mall. "We have to buy Laura a new purse," Gerina had announced. "Wanna come?" Not one to bypass a shopping excursion - especially when it involved spending someone else's money--I eagerly accepted their invitation.

Laura wanted to upgrade her basic black bag, not only to harmonize with her Earthy body colors but also to add the Metal energy that would affirm her intention for prosperity. Although Laura was well versed in the Law of Attraction and FFS's concept of wearing clothes that would attract her desires into her life, she had been shopping for 9 months and just had not found the right bag. Plus, she felt anxious about spending the money it would take to do so. As she explains it now. "It felt as if I didn't deserve it. I would go to that fear place of thinking that spirituality and materiality don't go together Vs. the joy that a beautiful bag brings along with the fine craftsmanship and the metal energy that attracts wealth."

Our first stop was in the handbag department at Nordstrom's. As we perused the selection and pulled various bags for Laura's inspection, she continually balked at the price of each. "I'm not used to paying more than $100 for a purse," she complained. "These are all way too expensive. I can't afford to invest that much money in a handbag!"

One bag stood out from the rest. It's golden leather shimmered with inherently prospeorus Metal energy,Wealth_bag  yet its soft structure and creative-but-casual styling honored Laura's innate Water-Wood personal energies. Its price tag, however, at over $400, reflected its Michael Kors lineage.

"No way," Laura protested.

"Laura," I prodded."Did you ever consider that your scarcity attitude toward handbags might be inhibiting your own abundance?"

"You are kidding--aren't you?" she replied.

I proceeded to tell her the story of the man who went shopping for an overcoat with his wife. Business had not been too good lately, so when he finally found one that he loved, his wife warned him that it was much too expensive. "If I buy this coat," he told her, "I will feel so fabulous in it that it will pay for itself." Sure enough, not long after his "leap-of-faith" purchase, the man received a contract worth much more than the price of the coat.

"So, Laura," I counseled, "it could be the same for you. Think of this handbag as a prosperity totem."

Dismissing the idea, Laura suggested we look elsewhere for something "more affordable." Georgia and I deliberately headed her toward Neiman Marcus, full knowing that their selection would be at a much higher pricepoint.

"Why would someone ever pay $1000 for a handbag!" Laura exclaimed when she eyed the tag that accompanied the bronze Prada clutch. I maneuvered my Chloe bag out of her view.

"Those Nordstrom price tags are looking pretty good, aren't they?" Gerina teased. "Let's see what Dilliards has to offer."

Nothing in Dilliards' handbag department could not compare to the vision that we held for Laura and the gold Michael Kors bag. She did however, pick up an "everyday" purse while we were there. Interestingly, she spent about $100 on it.

"Why don't we just go back and take another look at the bag in Nordstroms, " I urged. "Just to be sure." Reluctantly, Laura agreed.

The moment she slung the Kors bag over her shoulder, Gerina and I could see that Laura had resigned herself to the price. "It does look great, doesn't it?" she questioned. "Purr-fect!" Gerina and I responded in unison. "OK, I don't think I should do this, but I'll buy it," Laura announced.

Do I even need to finish this story? Needless to say, since then, Laura has attracted new clients and generated MORE than enough money to pay for her beautiful (and now beloved) magical handbag.

The End

Laura's Comments:  Ok, now was it really about the bag? Not really.  The bag was a symbol of my committment energy, focus and and claiming my prosperity consciousness. It was also a structure for identifying and letting go of some scarcity beliefs.  And I did get 2 Platinum Style clients within a week of enjoying in this bag!

You can get Evana's book, Fashion Feng Shui or check out her Personal Enrichment Courses at her website. 

My Photo

Laura Howard West

Laura Howard West is a certified professional coach, writer, speaker and the President and Chief Creative Officer of The Center for Joyful Business. She is the creator of The Joyful Business Guide™, a business attraction system blending law of attraction principles with smart business designed for solo-entrepreneurs and business owners.

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