Have you experienced this before?
You've created a beautiful sales page (congratulations!). You've marketed it. You've sent out email campaigns.
Yet no one buys. What's wrong?
Did you remember to create some authentic urgency?
This is the #1 reason why most sales pages don't work.
There is no reason to buy right now.
If she can buy/enroll/sign up at any time... why decide now? Most of us hate making decisions. We think we'll come back. We hope the problem will go away. So we just wait to decide... and we don't purchase.
You have to create Authentic Urgency!
Something real… something special… some reason to make the decision to buy right now.
And YOU want to feel good about it.
No made up, hype-y manipulations. Just good old-fashioned marketing that says something special will happen when you buy now.
TIP: Create Authentic Urgency so that your reader doesn't leave the page and doesn't forget about your amazing product or program.
The key here is "authentic" - YOU feel good about it.
TAKE ACTION: You can create authentic urgency in a variety of ways.
1. Offer a bonus they can only get if they sign up now.
2. Set a deadline, and after that deadline, the product or program is no longer available.
3. Limit the number of spaces due to room size or number of people you can work with at one time.
4. Offer a discount (think early bird, special, early-decision, etc.)
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I talk more about creating authentic urgency, as well as many other elements that are key to creating beautiful - and effective - sales pages.
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This special bonus ends tonight at midnight eastern, so don't miss out.
(See the Authentic Urgency in action?) :)
Let's make your sales pages beautiful, creative, successful - and effective!